WELCOME TO GETSEEN—A COURSE THAT WILL TEACH YOU HOW TO MAKE YOURSELF VISIBLE

Do you long for your expertise and your opinion to count? Is it about time you made your voice heard and stepped into the spotlight? GetSeen is an online course for women that helps you discover your visibility and find the courage to step out on stage. The course provides the tools and the support you need to finally make it happen.

STRUCTURE OF THE COURSE

Our approach for GetSeen is “Healing by Doing.” Rather than spending an age on planning, we get right into the doing from day one. The course is split into 6 modules that will guide you toward greater visibility in a structured and targeted way.

We’ll work on your personal publicity strategy and also change your mindset. Because once you find the courage to step into the spotlight, everything else will fall into place.

You need to have the right words ready when you cross paths with the right person or suddenly need to introduce yourself in a meeting. That’s why you have to practice your elevator pitch. Say it 10 times. Listen to it 5 times. Watch it 3 times. That’s how you will be ready to capture the core facets at the crucial moment.

You’re an expert and know your topic inside out. However, in our work together, we take this expertise to the next level. What personal spin do you bring to this specialism—thanks to your background, your experience, and your personality? How can you talk about your expertise to win over your peers and build a following?

No matter whether it’s social media, blogs, talks, or events, there are many paths that lead to increased publicity. What’s important is that you find the path that best suits you. Only then will you be able to stay motivated and on track over the long term. Together, we’ll find out which GetSeen type you are and which mix of channels will work best.

Whoever makes themselves seen, makes themselves stand out. And that needs to be carefully considered. We human beings are visual creatures and we notice everything that’s even just a little bit special. So we’ll be finding out what you can emphasize and where you can gain an edge on your competitors, so that people will remember you.

Be it off-the-cuff blogging, morning posts, or meticulous editorial planning, we’ll identify your posting personality and work out when you’re most active and which habits will help you stick to a plan. After all, a strategy is only as good as how you actually live it day to day.

Have you been wondering why we didn’t define your goals right at the beginning? Well, we’ll get to it—at the end! It’s because we’re working on the principle of “Healing by Doing”: not spending a long time theorizing, and instead getting straight into the doing. That will allow you to distill what works best for you, where this journey is taking you, and finally, which goals you want to achieve. And after six weeks of work, you’ll be ready.

ABOUT THE COURSE LEADER

I grew up in a big, wild family. I was always told I should be quiet and keep my mouth shut. From that experience, I internalized that my voice didn’t have a place in the world, that it was too disruptive. It was so embedded in me that even after two Master’s degrees and a career that spanned the globe, I still believed it to be true.

But then I became the mother of a daughter—and incredibly angry. It became clear to me that this growing young woman would look to me for guidance. It became clear to me that I had to be the role model that I had looked for myself. It became clear to me that I had to use my voice in order to change the status quo. And I understood that I had to quit being the nice girl, the diligent worker bee, the super-mom. I had to feel the anger, but do it all anyway.

One invitation to speak publicly led to another, and then another. Today, I hold lectures at universities and speak on international stages. But the most important thing is that I make myself seen every day and that I’m fairly relaxed about doing it. No hectic lifestyle, no sleepless nights, no burnout.

Which brings us to you. Because maybe that’s how it is for you right now. So many great, hugely experienced, and talented women get far too little air time. And that has to change in order for the world to change. That’s why I’ve taken my many years as a communications expert and started the GetSeen course. Together, we’ll make ourselves seen—because the world needs more of us.

My professional background

I also spend my working days using the principles of GetSeen and helping companies and organizations to achieve greater visibility. As Lead Content Strategy at a web agency, I work with my team to develop content strategies, define brand tonalities, and train editorial teams. I also teach at the Lucerne University of Applied Sciences and the Zurich University of the Arts. I previously worked at agencies such as Jung von Matt and Namics, dealing with international brands that include Mercedes-Benz, BMW, Mini, IWC, and Victorinox, and Swiss brands such as Migros, Swisscom, and Credit Suisse. I have a Master’s degree in sociology and another in design.

WHAT COURSE PARTICIPANTS SAY

Got QUESTIONS?

Is there anything you’re unsure about? Do you have any ideas or comments? Or do you just want to say a quick hello? Then let’s chat. Just fill in your details in the contact form below and I’ll be happy to get in touch.

Follow me on Instagram and take a look at my first go at my own “GetSeen” project.